I have always had a “love-dislike” relationship with yellow, in large part due to my previous employment at a certain yellow bank. We used to joke that some in the bank had yellow blood. Yet surprisingly, I chose yellow as my wedding colour theme cos I love its sunshine-y connotations, symbolizing a bright future ahead. I made all my Jie Meis wear yellow, don’t they just look so cheery and happy?
Kate Spade just re-launched their website while unveiling their latest colour of the month – yup you guess it, it’s yellow! Their new website is really cool, and the key change is it aims to move away from a mere e-commerce site to one with branded content. Kate Spade is one of the most social media savvy brands around with their Facebook page, Tumblr page, Twitter account and Instagram account. The website brings all of this content together.
If you are keen to read more on the thinking behind the site redesign, more coverage here:
And following are my pics for the month!
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