Red is THE colour for this season of Chinese New Year festivities… and also the colour of the month for Kate Spade’s year long “Live Colorfully” campaign! A new color theme will be launched every month with an accompanying film and print. Although it’s Feb already, so far it’s still red. Perhaps it’s a nod to Chinese New Year? (*Edit: They’ve changed to PINK for Feb!) Such a cool idea and it makes the beautiful items they are selling even more desirable!
I just love Kate Spade and all that the brand symbolizes – exuberance, love for life and color, spontaneity… to be whimsical and quirky…
I did my own take on “Living Colorfully in Red” by taking some shots of red objects I encountered day-to-day. Enjoy!
Kung Hei Fat Choy!!
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