In a bid to gain NEW knowledge, I signed up for a copywriting class with the blessings of the Bank. Before you get mistaken that copywriting is some kind of calligraphy, it actually refers to writing words to promote a person, a product, an idea with the objective of having the reader take some action. It's usually used for commercial purposes, for example writing for print ads and TVCs.
I had my 2nd lesson on writing taglines and it was really fun! The trainer, Justin Lim, creative director of Grey Singapore, shared 50 most memorable taglines. Sharing some below, do you recognise which companies they are from?
Because I'm Worth It
Just Do it
It’s the real thing
Finger-lickin’ good!
Don't Leave Home Without It
The Citi Never Sleeps
Intel Inside
We were also tasked to come out with our own taglines for the following brands!
Ooooo… OSIM
Simply Osim
My favourite welcome home
That’s the spot
Hits the spot
Wellness in a box
No pain All gain
Have you OSIMed?
I’m going home to OSIM
Love the way you touch
OSIM … Oways with you
The real tagline? Inspiring Life
Walk your life
The ugliest pair of comfort
Colourful Soles
Colour your Soles
Let’s walk together
It doesn’t bite
Crocs that don’t Bite
Everybody’s wearing Crocs
Comfy Crocs for the Funky Folks
A treat for your feet
Rocks your socks off
Crocs Rock
Crocs for Walks
Cheerful Rubber
The real tagline? So ugly they’re good
Fun? Try coming out with your own taglines!
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