Singapore - Maybank Singapore has appointed McCann Worldgroup as its creative agency and Initiative as its media agency.
The news was confirmed in a statement released by the bank last night, and went on to thank incumbent Saatchi Lab which was its agency for the last four years. The statement read 'Saatchi Lab was behind successful campaigns such as iSavvy online deposit product launches and home promotional campaigns, amongst others.'
Commenting on McCann Worldgroup's latest win, its regional director for SE Asia and CEO for Singapore and Thailand, Mark Ingrouille said "What got us excited was one word: potential. Here was a big bank with great products that was still a great challenger brand. This paired with their humanity and decency lead us to be convinced that Maybank is the bank of possibilities."
He added, "We’re really looking forward to working with the team at Maybank. Great brand; greater potential."
The Maybank Group is the largest banking group in Malaysia with over 1,200 employees in Singapore.
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